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Founded in 1978, SAGE (Services and Advocacy for GLBT Elders) works toward improving the lives of GLBT senior citizens, who are far more likely than non-gay seniors to live alone, to be disconnected from their families, and to face discrimination from conventional senior facilities. In its first three decades, SAGE had many accomplishments to its name, including creating the nation’s first GLBT senior drop-in center and the first support group for GLBT seniors living with HIV. However, the organization – and their constituency – suffered from a near-total lack of visibility in the media.
SAGE came to Renna Comunications to “put GLBT older adults on the map” and that is exactly what we have done.
The Point Foundation first came to Cathy Renna in 2004 as a little-known organization providing scholarships to LGBT youth who had experienced financial hardship as a result of their sexual orientation. Through a strategic buildup of media coverage, Renna elevated the Point Foundation’s visibility to the national level, including an episode of The Oprah Winfrey Show and a 2005 TIME magazine cover. This prominence not only enabled Point to vastly expand both its fundraising and the size of its applicant pool, but also spread the stories of Point scholars and the message of hope they offered to LGBT youth.
Twenty-seven people were arrested at ACT UP’s 20th Anniversary Action demanding single-payer national health insurance in the United States.
Family Pride, found themselves at the center of a media firestorm for its role in the White House Easter Egg Roll in 2006. We sprang to action and successfully transformed the situation, gaining our client tremendous, positive media coverage.